Overview
Purpose
The purpose of this website is revenues for your existing business through:
- clients could easily find us on the internet, could easily learn about rufting, and connect with us.
- We also want to give our clients a few optional services like matching a group to rufting, make a booking of time and date, to book inverters, choose color of life vest, inform them about sales.
- Also we want to remind our clients from time to time about us with blog posts and send them about the most interesting posts and sales by email (for that we will put an invitation to subscribe to our emails).
Audience
Groups of target customers:
- young families and families with children
- Age: 10-70. This group searches for not too dangerous extreme activity. They wanted to have fun with family and did something incredible together. Their needs - new emotions, to cheer up. Usually they get access to the site by mobile device and desktop.
- colleges (activity for workers)
- Age: 20-45. Thip group searches for new experiences that can make them united. They need to rest from ordinary life and get friends with colleges. Usually they get access to the site by desktop.
- professional teams (amateurs)
- Age: 25-40. This group searches for new challenges in their life. They want to upskill themself. They need a matching professional team for rafting – those on the same level and they can rely on them on the hardest water’s paths. Usually they get access by mobile device.
- professional sport teams (practise)
- Ages: 20-35. This group searches for a comfortable, varied place for permanent practise. They want to have their own baze. They need a discount for a team. Usually they get access by mobile device and laptop.
- mixed groups
- All ages, both sex. This group searches for new emotions, wanted to try something new for them. They need good instructors and matched teams. They get access to the site with desktop, laptop, mobile device.
Branding
Website Logo
Style Guide
Color Palette
Palette URL: https://coolors.co/0351a0-ffffff-87f5fb-2f131e
| Primary | Secondary | Accent 1 | Accent 2 |
|---|---|---|---|
| #033890 | #f4f5f7 | #f5a70f | #00a4e0 |
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Typography
Heading Font: Teko, Trebuchet MS, sans-serif;
Large, slightly square font, eye-catching
Paragraph Font: Catamaran, Verdana, sans-serif;
Simple font, easy to read and good contrast to the title font
Normal paragraph example
The best Whitewater Rafting in Colorado, White Water Rafting Company offers rafting on the Colorado and Roaring Fork Rivers in Glenwood Springs. Since 1974, we have been family owned and operated, rafting the Shoshone section of Glenwood Canyon and beyond.
Colored paragraph example
Trips vary from mild and great for families, to trips exclusively for physically fit and experienced rafters. No matter what type of river adventures you are seeking, White Water Rafting Company can make it happen for you.
Navigation
Site Map
The Site Map of a site is just like it sounds…it is a map of the pages in a site and how they are related and linked together. From the map above we can see that we will eventually have the Home page and 2 sub or child pages.
The lines that connect them all together indicate that each page should be accessible from any other page, it is essentially showing us the global navigation for the site.
Wireframes
Wireframes are like blueprints for making webpages. They should show the major sections of content that will be on the page and the relative locations of each element. In the wireframe below you can see there will be 6 sections to our page:
- At the top we have a section with the logo (the box with the mountain means an image) and the navigation bar.
- Then there is a banner image that stretches all the way across the screen.
- Next we have some text and an image
- ...followed by another row made up of an image and some text.
- Then one more section of text with no image.
- Lastly, a footer containing a copyright/name line and 3 social media icons.
Owns wireframes
Home Page
Blog Page
Booking Page
